AI Insights · Timothy · December 2021
Top 5 Consumer Finance Apps on iOS in Turkey: Q4 2021
In Q4 2021, the top 5 consumer finance apps on iOS in Turkey showed varied trends in downloads and active users. Ziraat Mobil led in downloads while İşCep saw consistent active user growth.
Throughout the fourth quarter of 2021, the top consumer finance apps on iOS in Turkey demonstrated notable trends in weekly downloads and active user metrics. Below, we delve into the performance of each app, based on data from Sensor Tower.
Ziraat Mobil experienced significant fluctuations in weekly downloads, ranging from approximately 38K to a peak of 146K in mid-December. The app's weekly active users steadily increased, from around 2.2M at the beginning of October to over 2.6M by the end of December.
Akbank showed a notable spike in weekly downloads in mid-November, reaching around 96K. Although downloads decreased towards the end of the quarter, the app maintained a strong base of weekly active users, which grew from about 603K to 725K during the period.
Garanti BBVA Mobile maintained a relatively stable download rate, with weekly figures fluctuating between 25K and 31K. Active user numbers also showed consistent growth, starting at approximately 1.3M in early October and reaching 1.5M by the end of December.
Yapı Kredi Mobile - SuperApp recorded steady weekly downloads, peaking at around 30K in early December. The app's active user base saw a gradual increase, rising from 697K to nearly 800K over the quarter.
İşCep experienced consistent weekly downloads, ranging from 19K to 25K. The app's weekly active users grew steadily, from approximately 1.1M at the start of October to 1.3M by mid-December.
These insights highlight the dynamic landscape of consumer finance apps in Turkey on the iOS platform during Q4 2021. For more detailed insights and data, visit Sensor Tower.
